Frequently Asked Questions

Micro & macro influencers promoting;

• Lifestyle routines. i,e,. dining, hair & body care, pet care
• University student & corporate employment recruitment
• Hyper-local, regional, & national product ambassadorship
• Tourism
• Local Services, i.e. HVAC, lawncare, law, accounting, real estate
• Lifestyle activity i.e. gym, yoga, bicycle, exercise
• Major Trigger Event, i.e. marriage, death, disability
• Brand positioning & corner belting (in this corner, coming in hot!)
• Legal field

The list goes on. Let’s talk - we can certainly find an influencer!

An influencer marketing agency is a professional agency that assists brands in planning, executing, and managing influencer marketing campaigns. These agencies have expertise in leveraging the power of influencers to promote brands and products effectively. They offer a range of services, including influencer identification, campaign strategy, content creation, campaign management, performance tracking, and analytics.

An influencer marketing agency acts as a strategic partner for brands & businesses seeking to leverage the influence of social media personalities. These agencies help navigate the influencer landscape by providing services such as:

Influencer Identification: They identify suitable influencers who align with the brand’s target audience, values, and campaign objectives.

Campaign Strategy: They develop comprehensive influencer marketing strategies tailored to the brand’s goals, ensuring that the campaign aligns with the brand’s overall marketing strategy.

Relationship Management: They establish and nurture relationships with influencers, handling communication, negotiations, and contracts on behalf of the brand.

Content Creation: They collaborate with influencers to create engaging and authentic content that effectively promotes the brand’s products or services.

Campaign Management: They oversee the entire influencer campaign, ensuring seamless execution, tracking deliverables, and managing timelines.

Performance Tracking and Analytics: They provide insights and analytics on the campaign’s performance, including metrics such as reach, engagement, and conversions. This helps brands measure the effectiveness of their influencer marketing efforts.

A micro-influencer agency specializes in connecting brands with micro-influencers, who are content creators with smaller but highly engaged audiences. These agencies understand the unique value that micro-influencers bring, as they often have niche audiences and can drive authentic engagement. 

Micro-influencer agencies help brands identify suitable micro-influencers, negotiate partnerships, manage campaigns, and measure results.

When choosing an influencer marketing agency, consider the following factors:

Expertise and Experience: Look for an agency with a proven track record and experience in executing successful influencer marketing campaigns. Consider their expertise in your industry or niche.

Client Portfolio: Review the agency’s client portfolio to see if they have worked with brands similar to yours. This can indicate their ability to understand your brand’s unique requirements.

Services Offered: Assess the range of services the agency provides and determine if they align with your specific needs. Consider if they offer influencer identification, strategy development, campaign management, and analytics.

Reputation and Reviews: Research the agency’s reputation and read client reviews or testimonials. This can provide insights into their professionalism, reliability, and quality of work.

Communication and Collaboration: Assess the agency’s communication style and willingness to collaborate. Ensure they are responsive, proactive, and can work closely with your team.

Pricing Structure: Understand the agency’s pricing model and ensure it aligns with your budget and expected return on investment (ROI).

Fake followers are bots or fraudulent social media accounts that follow people to boost their overall audience count. People can pay services that use these bots to follow them and artificially inflate their audience on social media, leading to potential brand partnerships. Another method of gaining fraudulent followers is participating in follow-for-follow schemes, in which a creator follows a random account if they reciprocate the favor. 

There are a few key things to look for when evaluating whether or not a follower is real, including: 

• How many friends/followers/subscribers they have and how many accounts they follow in return. Many fake profiles use a follow-for-follow scheme to inflate their audience artificially. If their following is roughly the same size as the number of accounts they follow, they may be a bot. On the other hand, if they have almost no followers but follow a ton of profiles, that’s also a red flag. 
• Their profile information. If their username is a string of random characters, they’re missing a profile photo, or they only have a handful of posts, they are probably a fake account. 
• Their posts. If they only share content from others and don’t post any original content, they may be fake. 
• Their comments on posts. If most of their comments are spammy, irrelevant, nonsensical, or in a different language than the majority of their content, they may be a bot. 
• The age of their account. If they have a significant following and their profile is only a few weeks or months old, this can be a sign they’re a fake account. 

You can determine if a social media profile has fake followers by checking several things, including: 

• Follower count – The number of followers they have on a social media platform. 
• Engagement rate – You can calculate engagement rate with the following equation: (Post Comments + Post Shares) / Number of Influencer Followers = Engagement Rate. 
• Average likes per comment – It’s easy to like a post while not really paying attention to it, but comments require more engagement. Use this to better gauge an audience’s involvement. 

If you want to determine the authenticity of an Instagram influencer’s followers, do the following: 

• Click into a follower’s profile, and look around. Do they have a profile pic, a bio, and a legitimate-sounding handle? Do they have a reasonable number of posts, and if so, were they shared at regular intervals or within a short period? 
• Check their tagged photos. If they don’t have any tagged images or their tagged photos seem spammy, they’re probably a bot. 
• Do steps 1 and 2 with several of the influencer’s followers. If a significant number of accounts seem fake, their audience is probably not very credible. 
• Head back to the influencer’s account and check their engagement rate. You can do this by dividing the number of engagements by their number of followers. If the engagement rate seems way too high or way too low, they might have a significant number of bots following them. 

While it isn’t illegal to have fake followers, it is against most major social platforms’ community guidelines. Repercussions for purchasing fraudulent followers or participating in follow-for-follow schemes can include reduced capabilities on the platforms and losing your account entirely. 

Meta, Instagram’s parent company, announced in May 2022 that it had removed billions of fraudulent profilesfrom Facebook, another one of its social platforms. While the company did not provide news about deleting fake accounts from Instagram, we can assume it is launching the same efforts across all platforms, including Instagram and WhatsApp. 

Bots are one type of fake follower, but there are also follow-for-follow or share-for-share schemes where people will agree to interact with random profiles if they reciprocate the favor. These followers are also fake since they don’t have a genuine interest in a creator’s content. 

We don’t recommend working with an influencer with fraudulent followers for two main reasons. These are: 

• Weaker ROI – When you pay an influencer to share your brand story with their audience, you want to be sure it’s being seen by real people who will remember your company and make purchases. Fake followers have no interest in listening to creators or supporting the businesses they promote. 
• Lack of trust – When you’re building a business relationship with a creator, you want to be able to trust them. If they artificially inflate their follower count to land brand deals, they probably won’t make an ideal partner. 

When gauging the authenticity of an Instagram follower, they are likely real if: 

• They have several posts spaced out over time. Some bots have very few posts, while others may have a ton posted within a very short period. Also, check for original-looking content. If all the account does is RT or share other people’s content, it may be fake. 
• They have tagged photos of themselves. If they aren’t tagged in pictures or their tagged photos seem spammy, they may be a bot. 
• They have authentic interactions with other users. Are they leaving thoughtful comments on posts? If so, they’re probably real. If they’re posting irrelevant, confusing, or extremely vague comments, they’re probably fake.